Video Scripting Template for Businesses
This template is designed to help you plan and create professional, engaging marketing videos for your business. Follow the structure below to ensure your message is clear, concise, and resonates with your audience.
Step 1: Define Your Objective
Purpose of the Video: (e.g., promote a product, explain a service, share a testimonial, build brand awareness)
Target Audience: (e.g., small business owners, busy professionals, tech enthusiasts)
Key Takeaway: What should viewers do or feel after watching?
Step 2: Plan the Structure
Use this outline to structure your video content:
1. Hook (0:00–0:10 seconds)
Grab attention immediately with a strong opening.
Start with a question, bold statement, or engaging visual.
Example: "Struggling to keep your customers engaged? We’ve got the solution."
2. Introduce Yourself/Your Brand (0:10–0:20 seconds)
Briefly introduce who you are and why viewers should care.
Example: "Hi, I’m [Name] from [Business Name], and we specialize in helping businesses like yours grow with high-quality content."
3. Present the Problem (0:20–0:40 seconds)
Show empathy and identify the problem your audience faces.
Example: "We know it’s hard to stand out online when your visuals don’t reflect your brand’s quality."
4. Offer the Solution (0:40–1:00 minute)
Explain how your product or service solves the problem.
Example: "Our team creates professional photos and videos that help your business shine, making it easy to connect with your audience."
5. Call to Action (1:00–1:15 minute)
Tell your audience exactly what to do next.
Example: "Ready to elevate your brand? Visit our website or contact us today to get started."
Step 3: Write Your Script
Use this script template to fill in your specific messaging.
[Your Hook]
(Write a bold opening line that immediately grabs attention.)
Example: "Are your visuals helping or hurting your business growth?"
[Your Introduction]
(Introduce yourself and your business in one or two sentences.)
Example: "Hi, I’m [Name] from [Business Name], and we help businesses like yours tell their story with professional photos and videos."
[The Problem]
(Identify the challenge your audience faces and relate to them.)
Example: "Many businesses struggle to create visuals that reflect their quality, leaving potential customers unimpressed."
[The Solution]
(Describe your service or product and its benefits.)
Example: "We offer custom photo and video solutions that are designed to grab attention and showcase your brand’s unique value."
[The Call to Action]
(End with a clear next step and a sense of urgency.)
Example: "Don’t let another potential customer scroll past. Contact us today to get visuals that work as hard as you do."
Step 4: Plan the Visuals
Decide how each part of your video will look. Use this section to plan your visuals alongside your script.
Script Section
Visuals
Hook
Bold text overlay or dynamic opening shot (e.g., a frustrated customer or product in action).
Introduction
Talking head of you or your team in a professional setting.
Problem
Clips showing the challenge (e.g., outdated visuals or low engagement stats).
Solution
Showcase your product/service in action or a happy customer using it.
Call to Action
Logo, website URL, and a clear button or text prompting action (e.g., "Contact Us").
Step 5: Additional Tips
Keep It Short: Aim for 1–2 minutes to maintain engagement.
Use Captions: Many viewers watch videos with the sound off. Add text overlays or captions.
End with Branding: Include your logo, website, and social handles in the closing frame.
Step 6: Review Before Filming
☑ Is your message clear and focused?
☑ Does your script solve a problem for your audience?
☑ Have you planned visuals that match your script?
☑ Is your call to action simple and actionable?
Ready to Get Started?
Use this template as a guide to create marketing videos that reflect your brand’s quality and connect with your audience. Need help producing your video? We’d love to work with you. Contact Us Today to get started!
Let us use this framework to help you reach your clients and show them you are the best solution for their problem.